The value proposition in government refers to the unique value that public services and policies offer to citizens and stakeholders.
Hon.Dr. Olubumi Tunji Ojo, the Minister of Interior Federal Republic
of Nigeria, has been a game changer in government project delivery. Barely
less than two years, of his administration, the IT Guru has laid his
professional expertise on the altar of what I
referred to as “Intentional nonparochial value
Recovery and delivery”.
The minister
has been able to Initiate, Plan, Execute, and deliver value of major
revolutionary projects in the Interior ministry that span: The Correctional Service Database Centre, Nigeria Immigration Technology Centre, and Electronics
Gates at major international Airports.
Nigeria is
part of the world with a low Project Management Maturity(PMM) level, the ministry has changed the
dynamics so that Nigeria can compete with the rest of the world in project value delivery. When we look at the quality of a
successful project, we will be talking about, timeliness, meeting the
stakeholder’s requirement, run within the budget limit. All these factors have characterized the projects under the
supervision of Hon. Dr. Olubumi Tunji Ojo...
Recently,
the team of the Interior Ministry Led by the Honorable Minister appeared before the
joint committee of the House of Assembly
on the ministry’s matters for budget
presentation and the assessments of the 2024 budget. It was full of
praise for the ministry and the leadership.
The question
is, how were they able to achieve these massive projects without stressing the
federal government’s account? The answer
lies in “KNOWING WHAT TO DO TO DO THE JOB”.
The driver
of the team, I mean the certified Hacker cum project Manager Hon. Dr.
Tunji Ojo deployed his expertise in getting values from the contractors that
have benefited immensely from government contracts related to the ministry’s
projects. He did this by painstakingly
studying the scope of the past project and he discovered that the project scope and
the scope statement were not met. He did the needful under his professional
supervision and monitoring, and the results were flying out like magic.
This is one
of the advantages of appointing resources that are globally aware of current
trends and updated technology.
I will
suggest that the Federal government should study the Ministry of Interior’s
Project Management Methodology and Operations so that it can be used as a
template for other ministries to adopt for budget efficiency and value
delivery. VALUE PROPOSITION IS THE
MAGIC. Here are some key applications:
1*Service
Delivery*: Governments can enhance their value proposition by improving the
efficiency and effectiveness of public services. This includes streamlining
processes, adopting technology, and ensuring that services meet the needs of
citizens.
2. *Public
Engagement*: Involving citizens in decision-making processes can strengthen the
value proposition. Governments can create platforms for public feedback and
participation, ensuring that policies are responsive to community needs.
3.
*Transparency and Accountability*: By being transparent about operations and
decisions, governments can build trust. A clear value proposition that
emphasizes accountability can enhance public confidence in government actions.
4. *Social
Impact*: Governments can articulate a value proposition that focuses on social
equity, public safety, and community well-being. This can include initiatives
aimed at reducing poverty, improving education, and ensuring healthcare access.
5.
*Innovation and Adaptation*: Emphasizing innovation in public policy and
service delivery can create a compelling value proposition. Governments can
adopt best practices from the private sector and leverage data to improve
outcomes.
6.
*Partnerships*: Collaborating with private sector organizations and non-profits
can enhance service delivery and create additional value. These partnerships
can address complex social issues more effectively.
7. *Crisis
Management*: During emergencies (like natural disasters or public health
crises), a strong value proposition centered on rapid response and support can
reinforce the government's role as a protector of public welfare.
8.
*Sustainability*: Governments can present a value proposition that includes
commitments to environmental sustainability and responsible resource
management, appealing to citizens’ growing concern for the planet.
9. *Economic
Development*: Promoting initiatives that foster economic growth, job creation,
and investment can enhance the value proposition, showcasing the government’s
role in enabling a thriving economy.
By clearly
articulating and delivering on its value proposition, government entities can
better serve their constituents and improve overall public trust and
satisfaction.
Principles
of a Value Proposition
1. *Clarity*:
The value proposition should be straightforward and easy to understand. It
should clearly communicate what the product or service is, who it is for, and
what benefits it provides.
2.
*Relevance*: It must resonate with the target audience’s needs, desires, and
pain points. Understanding the audience is crucial for developing a value
proposition that meets their expectations.
3.
*Differentiation*: The value proposition should highlight what makes the
product or service unique compared to competitors. This could be through
features, benefits, pricing, or customer service.
4. *Benefits
Focus*: Rather than just listing features, a strong value proposition
emphasizes the benefits that the consumer will derive from the offering. This
includes tangible and intangible benefits, such as cost savings, convenience,
or emotional satisfaction.
5.
*Credibility*: It should be believable and substantiated. Providing evidence,
such as customer testimonials, case studies, or data, can enhance credibility
and trust.
6.
*Conciseness*: The message should be brief and to the point, making it easy for
potential customers to grasp the value quickly. A complex or lengthy
proposition can lead to confusion.
7.
*Emotional Appeal*: Connecting on an emotional level can strengthen the impact
of the value proposition. People often make decisions based on feelings, so
addressing emotional needs can be effective.
8. *Call to
Action*: A good value proposition often includes a clear call to action,
encouraging the audience to take the next step, whether it’s making a purchase,
signing up for a newsletter, or requesting more information.
Structure of a Value Proposition
A typical
value proposition might follow this structure:
*Headline*: A clear statement of the primary
benefit.
*Subhead line or Description*: A brief
explanation of what you offer, for whom, and why it is useful.
*Bullet Points*: Key benefits or features that
support the headline.
*Visual Elements*: Images or graphics that
illustrate your offering or its benefits.
By adhering
to these principles, businesses, and organizations can create effective value
propositions that attract and retain customers or constituents.
When
comparing value proposition projects to parochial interest-based projects, it's
essential to understand their distinct focuses and objectives.
Value
Proposition Projects
*Definition*:
These projects are centered around delivering a clear and compelling value to a
specific audience or market. Their primary goal is to address customer needs,
solve problems, and create benefits that are relevant and meaningful.
*Characteristics*:
1.
*Customer-Centric*: Focuses on understanding and meeting the needs of the
target audience.
2. *Broad
Impact*: Aims for widespread benefits that can enhance overall satisfaction and
loyalty.
3.
*Innovation and Improvement*: Often involves developing new solutions or
improving existing offerings based on market research and feedback.
4.
*Measurable Outcomes*: Success is typically evaluated based on metrics such as
customer satisfaction, engagement, and return on investment (ROI).
5.
*Sustainability*: Seeks long-term viability and relevance in the market.
*Examples*:
A government
project aimed at improving public database system services to enhance the availability
and accessibility of general and common data of Nigerians. This will help in
budget and planning efficiency, crime reduction, apprehension of criminals, and
forensic investigation.
We can take
a cue from the Ministry of the Interior, led by the Honorable Minister, Dr.
Olubunmi Tunji Ojo.
Authored by:
Samuel Temitayo Amubieya,PMP
CEO Promal Academy Limited.
+2348067514709 I +2349078843770
SAMUBIEYA@GMAIL.COM
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