Excitement as Trophy unveils tallest beer bottle to honour consumers

L-R: Brand Manager Trophy, Aanu Oyewole; Celebrity Guest, Sophie Alakija; Trophy Brand Ambassador, Folarin Falana aka Falz; Marketing Manager Trophy, Bamise Oyegbami, Trophy Brand Ambassador, Femi Adebayo, and Ex- Big Brother Naija Housemate, Dorothy Lynda Bachor, celebrating Trophy’s leading beer brand position with the unveiling of the tallest beer bottle in Lagos.

Marketing Director, International Breweries Plc, Tolulope Adedeji who gave insight into the rationale for the creation of the bottle described the occasion as a “momentous time in history”. “Today, we are unveiling Nigeria’s tallest beer bottle to commemorate our number one position in Nigeria, and considering that this feat would not have been possible without the support and patronage of our loyal consumers, it is also an opportunity for us to acknowledge and celebrate them through our unique waagbayi experience,” she said.

Premium lager, Trophy has elicited excitement and the outpouring of accolades at the unveiling of the tallest beer bottle. The gigantic fibre glass structure which stood at a height of 14 metres (45.9FT)and 3.8metres (12.5 FT) in diameter was the centre of attraction when it was unveiled at the Ikeja City Mall in Lagos over the weekend.

As the flagship product of International Breweries Plc, a proud part of AB In Bev (the world’s largest brewers with more than 400 beer brands), Trophy has consistently set the pace when it comes to recognizing and rewarding consumers, going one-step further to tag them “Honourable”.

The Trophy fibre glass structure appears to be the tallest ever considering the absence of a record of its type according to the Guinness World Records.

Expounding further on the unveiling, Marketing Manager, Trophy, Bamise Oyegbami noted that the Trophy brand is unique is many ways and represents the qualities of hard work, ambition, integrity, and camaraderie; qualities that make one stand out.

“We refer to the Trophy consumer as “Honourable” because of our deep conviction that our consumers are a reflection of our brand, and so for us, it is not just about making the next sale, rather, it is the burning desire to consistently give our consumers a unique experience and that’s why we have erected the largest fibre glass structure of a muskie,” Oyegbami said.

Some of the consumers who were present at the epoch-making event expressed their excitement at sighting the larger-than-life image of their favourite beer brand.

Femi Adebayo, a Trophy Brand Ambassador said, “There is no doubt that Trophy has set the bar high with this ingenious idea to unveil the tallest beer bottle. It’s a magnificent piece and is certainly representative of Trophy Lager’s domination of the beer category in Nigeria.”

A loyal Trophy consumer, Femi Oyeleke, who named Trophy as his go-to brand for optimum relaxation expressed delight at experiencing the beauty and grandeur of the gigantic bottle. “I came to see a movie but was amazed to see the Trophy bottle and the deserved buzz around it. I salute the uncommon thinking of International Breweries and Trophy as well as their commitment to daring to do something refreshingly different,” Oyeleke said.

The event which was streamed live was well-attended by Trophy ambassadors, Falz and Femi Adebayo as well as government officials, media personalities, influencers, and consumers.

Consumers who purchased up to six cans of Trophy were also treated to the waagbayi experience to add colour and fun to the day.

The numero uno project is a follow up to the waagbayi experience which involved honouring consumers through a personalised experience that featured praise-singing and socialising with free drinks in their homes.

The tallest beer bottle will also be unveiled in the ancient city of Ibadan.