In its
bid to expand the range of products from its stable, TGI Distri Limited has
come out with a new food seasoning brand; Terra Seasoning Cubes.
It
launch came up in Lagos recently, where the producers gave reasons the new brand
has come to serve in every home in Nigeria at this point in time;
The new
food seasoning brand, rolling out nationwide in 4gm cubes of two variants of
Beef and Chicken is produced by West African Cubes (WACUB) Limited at its
ultra-modern plant in Sagamu, Ogun State.
It has
been revealed by the Group Executive Director (Foods and Dist.) and the
Managing Director of TGI Distri, Mr. Sunil Sawhney that
“the response from product testers and early adopters has been very encouraging
and we could not be more enthusiastic about releasing this seasoning revolution
to the market."
Also
speaking at the product unveil event, which took place in Lagos, Dr. Onyekachi
Onubogu, Executive Director – Commercial of TGI Distri, said:“Terra seasoning
is launching two pack sizes of 50-cube and 25-cube and they come with 5 and 2
free cubes respectively”.
The
brand’s pay-off line “Locks the aroma in; Gets the taste out”, according to
Onubogu, is because Terra Seasoning Cubes have been particularly designed to
ensure aroma is preserved during and after cooking.
Responding
to a question on why he believes the new brand will be accepted by the market,
Mr. Sawhney said: “We believe in studying the needs of our consumers and
acquiring genuine insights into their requirements and demands. We respond to
these requirements with better products and services that enhance the quality
of life. We support our product offerings with strategic marketing and sales
initiatives”.
Sawhney
continued “We are excited to be launching these new variants of seasoning cube
into the market and we have no doubt that in a short period of time Terra
Seasoning will become the seasoning of choice for Nigerians. Terra Seasoning
Cube is an outcome of painstaking research which Locks the aroma in and Gets
the taste out. I enjoin everyone to try it and cherish the best taste of food”.
TGI Distri Limited is a member of the TGI Group,
former owners of Chi Limited, producers of Chivita and Hollandia. The
conglomerate has continued to grow, and owns other reputable companies such as Cormart
(Nigeria) Ltd, WACOT Ltd, Chi Farms Ltd, WACOT Rice Ltd, among others.
TGI
Distri Limited is the sales, distribution and marketing arm of TGI Group
Companies’ Consumer Products and is the marketer of Terra Seasoning Cubes, Big
Bull Parboiled Rice, Renew Starch, Shine All Dishwashing Liquid, Shine All
Scouring Powder and many other notable Brands. TGI Distri also serves as the
Innovation and New Product Development Centre for the TGI Group.
