Comedian
and Top Nollywood star, Olanrewaju Omiyinka better known as Baba Ijesa has been
unveiled as the brand ambassador of a new food brand, ‘Booku Chicken’.
The Osun
state born comedian is now the face of Booku Chicken, a product of Agro-Park
Foods and Spices Limited.
Baba
Ijesa who is also a brand ambassador for Trophy beer and Pragmatic Homes signed
the deal to represent the Chicken brand last week at the Corporate head office
of Agro-Park Foods and Spices Limited at Omole Estate, Lagos.
After
the signing, which was witnessed by top management staff of Agro Park Foods and
Spices Limited, Dayo Badmus, Media and Publicity Manager to Baba Ijesa said the
agreement is a marriage of two compatible brands. “Booku Chicken is a brand
that comes with 100percent natural growth. Baba Ijesa is well known for
100percent natural jokes so; this is a very interesting marriage between two
brands that loves originality and nature.”
Booku
Chicken is 100% naturally bred chicken with no antibiotics, synthetics or
growth hormones. The Chickens are fed and treated using extracts from natural
herbs, vegetables and crops.
On the
choice of Baba Ijesa as a Brand ambassador for Booku, Head of Corporate
Communications, Agro-Park Foods and Spices Limited, Adetoro Olayomi said the
Nollywood thespian was chosen because just like Booku Chicken, his brand
appeals to everyone irrespective of income level or social class.
“Booku
is a product accessible and affordable for everyone regardless of your class or
level of income. Baba Ijesa’s brand represents Booku in terms of how he appeals
to the public, irrespective of their income level and social class. He is loved
by all due to his comic nature which helps relief people of their daily stress;
thus improving their health just as booku chicken would also improve their
health”.
On how
the company will meet up with the high demand of Nigerians, Adetoro says,
Agro-Park Foods and Spices Limited currently has over 200,000 birds ready for
production and well trusted with the best hygiene standards and pocket
friendly prices.
According
to him, the company’s slogan is tastier, healthier and affordable, “The Company
has dedicated outlet where the Booku chicken is available and more outlets will
still be opened nationwide.”
